What
Would Ignite Pool?
I would like to thank everyone who participated in our
first poll. Expressing your opinion is vital for the good of the game.
After each poll is closed, I will provide my view on each of the
positions. You are welcome to send in your views as well. Your votes and
views could make a difference in the health and vitality of our great
sport.
Your
Vote
§
46% Men’s pro pool in TV
regularly
§
35% Pool in the
Olympics
§
11% Pool Hall
Junkies
§
8%
More Jeanette Lee
The
Capelle Perspective
Men’s
pro pool in TV regularly – 46%
Golf took off after Arnold Palmer’s heroic
shotmaking and TV were wed in the late 50s. TV has also made heroes out of
skateboarders, racecar drivers and, amazingly enough, pro wrestlers. Each
sport has experienced a boom thanks largely to TV. Because of the power ot
television, I cast my vote with the 46% of the voters who feel that having
men’s pro pool on TV would be the single strongest force to ignite the
sport.
In my opinion, pool is ripe for a major boom.
According to SGMA studies, about 11 million people play at least 25 times
a year. Furthermore, over 3.5 million participants have named pool as
their favorite leisure time activity. And lastly, there are another 25
million people who play at least once a year.
A sizeable number of these participants would most
definitely increase their involvement in pool, many by a substantial
amount, if they were able to watch the heroes 20-30 times a year on live,
top quality productions with significant prize money at stake.
The
future of pool is school age children. If kids could see our heroes like
Efren, Johnny, Corey, Earl, and Francisco perform their feats of wizardry
week after week for million dollar purses, many would ditch there
skateboards clubs and racquets in favor of a possible career as a pro pool
player. Perhaps only a hundred kids would graduate to the pro ranks. For the rest, however, their love
of the game may lead to a career in the industry (a boom would create
numerous career opportunities) or to a lifetime of enjoyment as a
player.
Pool is one of the country’s most popular
participant sports without the benefit of a live big money tour. When you
consider the effect The Hustler and The Color of Money had
on the game, it simply boggles the mind to think what would happen if the
sport had the marketing power of TV working for it 20-30 times
annually.
Pool
in the Olympics – 35%
About 35% of voters
feel that pool in the Olympics would be the thing that could ignite the
sport. The Billiard Congress
of America evidently agrees. A few years ago the BCA moved its
headquarters to Colorado
Springs just so they could be
close to Olympic headquarters.
Pool, as I mentioned a moment ago, got a
huge boost from two movies, which are short-lived events. Should pool make it into the
Olympics, it would similarly get a short-term boost every four years. But would the effects of inclusion
in the Olympics be less than, equal to, or greater that the effect of the
two movies? It’s hard to say. I can’t imagine the sport would get much
airtime, not with so many sports competing for valuable TV coverage.
Perhaps the big benefit of having pool in the
Olympics would be its receiving something similar to the Good Housekeeping
Seal of approval. This by itself could be enough to convince potential
corporate sponsors to earmark significant dollars from their sports
marketing budgets for pool. This could take many forms, one of which could
be live pro pool on TV.
While I see no substitute for having live
pro pool on TV regularly, the Olympics could be a means towards that
objective.
Pool
Hall Junkies – 11%
The
power of Paul Newman playing pool for a couple of hours to ignite our
sport had proven itself on two occasions. So it is with great hope and
anticipation that I await the release of Pool Hall Junkies. I’ve seen the
movie (read my review) and I rate it
above The Color of Money and below The Hustler.
The movie has a lot going for it, including an
entertaining tale with an excellent cast. It is unrealistic, however, to
expect the movie to impact pool like The Hustler and Color
for several reasons: the superb cast lacks the star power of Paul
Newman and Tom Cruise; the movie is being launched on a small scale; there
are so many more leisure time activities available to potential converts
to the sport than there were 17 years ago when Color was
released.
More
Jeanette Lee – 8%
A
few years ago at a women’s tour event in Los Angeles I saw Jeanette Lee having a great time
teaching kids how to play pool shortly after losing a match. I’ve read and heard about enough
similar incidents to know that promoting pool and giving of herself to
others is a way of life for The Black Widow. While she no doubt benefits
financially from her promotional activities, I feel she has a sincere
desire to help the game. Jeanette Lee does wonders for our sport while
blazing a PR trail for all who would
follow.
Jeanette Lee’s importance to the game was
recognized by members of the billiard industry when they voted her the
third most powerful person in pool in Billiards Digest’s biannual
poll.
I did not expect that “More Jeanette Lee” would
take the top spot in our poll. But I included her nonetheless to recognize
her contributions to the sport. She has shown how just one person with
star power and a strong work ethic can help other’s to see the beauty of
our game and to generate substantial media coverage, which benefits all of
us in the game.